Adenin designs outdoor gear that finally meets the needs of pregnant women — functional, technical, and built to perform. Our first product, adaptive hiking pants, fills this overlooked gap and supports women throughout pregnancy and beyond.

Our research shows that 47% of pregnant women leave their bibs open and 53% resort to oversized clothes from partners.

• 89% report missing functional outdoor wear during pregnancy.

• More than half (54%) reduce their activity as a result.

“This isn’t just about apparel — it directly impacts the health of both mother and child.”

Choosing Adenin

Born of need, driven by innovation.

Our founder Christine experienced the problem firsthand during her pregnancies in 2020 and 2023, when no outdoor gear fit her changing body.

As a doctor aware of the importance of staying active, she decided to solve this gap by creating functional outdoor clothing for pregnant women.

Capturing only 10 % of the Scandinavian market:

£4.5M

Since starting our journey in 2023 we have received feedback from hundreds of women validating this gap. Online discussions frequently highlight frustration with current options.

Product testers describe our pants as ‘the most comfortable maternity pants I’ve ever tried — I would definitely buy them,’ demonstrating a strong customer demand, clear traction and product-market fit.”

Adenin stands out as the only brand specializing in high-performance maternity outdoorwear, designed for pregnancy, a growing belly, and use beyond motherhood. Our weather-resistant textiles ensure comfort in all conditions, and with a strong focus on sustainability, we design for longevity, ethical production, and reduced environmental impact.

Are you the right investor?

For investors, Adenin represents a first-mover opportunity in an underserved niche with proven demand. With scalable products, high margins, and expansion potential beyond Scandinavia, the upside is significant. We are seeking investors who share our vision of combining health, innovation, and outdoor lifestyle — partners who can help us scale production, build international brand awareness, and accelerate market entry.